Carport

Introduction

Carport.com is a leading name in custom steel structures across the United States. Their business centers on helping customers design and purchase metal carports, garages, barns, and commercial-grade steel buildings with ease. The brand needed a modern digital presence that could showcase their extensive product catalog, simplify customization, and increase online conversions. This case study highlights how we improved the overall user journey while strengthening the company’s authority in the metal building industry.

About the Website

Carport.com provides an online platform where customers can explore, customize, and order steel buildings based on their storage, residential, or commercial needs. The site features a wide variety of building types, design tools, pricing guidance, and educational resources to help buyers make informed decisions. Our goal was to enhance the website’s performance, clarity, and usability so customers could move from browsing to purchasing without friction.

Project Details

Industry

Metal Structures & Construction

Services Provided

UX improvement, content restructuring, SEO enhancement, conversion optimization

Focus Areas

User journey clarity, mobile responsiveness, product navigation

Goal

Improve engagement, build trust, and increase qualified leads

Project Goals

Create a more intuitive way for customers to explore and compare steel structures without confusion.

Optimize the site’s flow to increase requests for quotes and online inquiries.

Boost website speed, mobile usability, and page reliability to support a smoother customer experience.

Use clear messaging, visuals, and structure to position Carport.com as a reliable and authoritative industry leader.

The Challenges

Complex Product Categories

The large variety of steel buildings made navigation overwhelming for users, reducing engagement and increasing drop-offs.

Limited User Guidance

Visitors struggled to understand sizing, pricing, customization options, and material differences, which slowed decision-making.

Weak Conversion Flow

Quote requests and form submissions were not optimized, leading to fewer qualified leads.

Outdated UX Structure

The layout lacked modern UX standards, making the overall experience feel heavy and less intuitive on both desktop and mobile.

The Solutions

We redesigned the navigation, product categories, and browsing structure to make it easier for users to find the building they need.

Refined Product Architecture

Organized carports, garages, barns, and commercial buildings into a cleaner structure.

Enhanced Mobile Experience

Improved responsiveness so customers can design and explore buildings on any device.

Clear Messaging & Guidance

Added concise explanations for sizing, certifications, and customization.

Streamlined Quote System

Simplified request forms to reduce friction and boost conversion rates.

Process Breakdown (Step by Step Approach)

Research & Planning

Studied user behavior patterns.
Analyzed competitors in the metal building industry.

UX Restructuring

Improved sitemap and product grouping.
Built a cleaner flow from browsing to inquiry submission.

Content Optimization

Added clearer product descriptions.
Provided educational content to support decision-making.

Performance Enhancement

Improved loading speed and stability.
Ensured mobile-first performance across all devices.

Results & Impact

Improved User Engagement

Increased user engagement through simplified navigation.

Higher Quote Requests

Higher quote requests due to improved form flow.

Improved Mobile Performance

Better mobile performance and reduced bounce rate.

Enhanced Brand Trust

Stronger brand trust with clearer messaging and user guidance.